Customers
Microsoft
Challenge
When forecasting PC demand in developing countries, Microsoft relied on forecasts from industry analysts. But during the 2008 economic recession, traditional industry analyst forecasts for developing countries were wildly inaccurate. Microsoft needed to more accurately predict PC demand growth to properly plan its product launches.
Ayata Solution
Ayata modeled and predicted demand by combining historical adoption data with econometrics and competitive data.
Impact
Ayata predicted PC demand growth (per quarter, per business segment) with 90% accuracy during Q4 2008 (the most uncertain period of the recession). Ayata was also able to explain the primary drivers behind PC demand growth so that Microsoft could make proactive business decisions.
