Customers
Global Consumer Electronics Company
Challenge
A global consumer electronics company's worst nightmare is pallets of fast depreciating inventory sitting in a retailer's distribution center or store. To be successful in this retail business, it must accurately anticipate demand and ship the right product to the right location, at the right time, or risk having to deeply discount—or even worse—take back unsold products. These are "make or break" business decisions for a consumer electronics company and wrong decisions can quickly and dramatically impact revenue and margins.
Ayata Solution
The manufacturer used Ayata's prescriptive analytics software to forecast demand for every major product, by price point, by week. Additionally, Ayata software helped the manufacturer understand the impact of its pricing and promotions with specific, actionable recommendations to yield the best business outcome.
Impact
The company was able to improve its forecast accuracy by 17%. The impact was so compelling that the company expanded the analytics model to its other sales channels.
